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DMA Certified Marketing Professional™ Program  
Online Modules
 
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All modules in this certification program expose you to the direct marketing expertise you need to be successful in any market, anywhere in the world. Each is about 90 minutes long, and there’s required reading. The 16 modules listed below are compulsory and form the core of the DMA Certified Marketing Professional™ Program. In addition to the core modules you will be required to take 2 elective modules that you can select from.
 
Step 1: Ten Fundamental Modules
 
Successful Direct Marketing: An Introduction and Overview 
Full Details Here
Creating Compelling Offers and Propositions 
 Full Details Here
Successful Creative, Copy, and Design for Print and Web Full Details Here
Innovation in Marketing Using Research and Testing
 Full Details Here
What Every Marketer Needs to Know About Marketing Databases
 Full Details Here
The Essential Elements of Customer Marketing Full Details Here
Creating Successful Direct Mail Campaigns
 Full Details Here
Fundamentals of Email Marketing
 Full Details Here
Digital Marketing for Direct Marketers: Web and Search Engine Marketing
 Full Details Here
Direct Marketing Math and Finance Full Details Here
 
Step 2: Four Advanced Modules
 
Advanced Database Marketing Full Details Here
Advanced Email Marketing Full Details Here
Advanced Measurement and Metrics in Direct Marketing Full Details Here
Social Media Full Details Here
 
Step 3: Three Elective Courses
 
Essential Mobile Marketing Full Details Here
B2B Full Details Here
Direct Marketing in Retail E-Commerce Full Details Here
 
Step 4: Pass a certification exam
Pass a certification exam that covers what you’ve learned during the fundamental and advanced courses only.

Once these four steps are completed, you will be a Certified Professional Direct Marketer – a true milestone in your career that will benefit you for years to come.
 
 
 
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