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Direct Marketing in Retail and E-commerce
 
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Course Overview
The growth of the Internet and adoption of e-commerce has revolutionized the retail and catalog channels. However, one has not replaced the other – instead retail outlets and catalog enterprises are now supported by e-commerce. This Module has been developed to address the relationship between retail, catalog and e-commerce and explain the role of direct marketing in the current commercial world.
 
Course Content
How Retail, Catalogs and E-Commerce have come together
  • Overview of catalog marketing and the development of e-commerces
  • Effective catalog marketing
  • The importance of e-commerce in future market development
  • How retail, catalogs and e-commerce have come together
 
The Online Buyer/Seller Model
  • Differentiation between the online and offline buyer.
  • E-businesses explanation: pure play, integration, and transformation
Basic Components of The commerce Enterprise
  • The interaction between e-commerce sectors - B2B v. B2C
  • Main components of an e-commerce enterprise
  • Given an insight into successful e-commerce techniques
  • Successful e-commerce techniques
  • Resource Planning (ERP)
 
Three Ways to Measure E-commerce Marketing Success
  • E-commerce data and information
  • Effective measurement of e-commerce success
  • Marketing to support e-commerce
  • Application of measurement techniques to determine the success of an e-commerce enterprise
  • Growing e-commerce
  • Examples and Applications
 
Online Course Price Option - Pay as you go:
DMA Member $189/course
Non_Members $219/course
Certification & Testing Fees Included $250 value
 
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