The Arab Direct Marketing Association (Arab DMA) is an organization that provides a “big tent” for all different players within the direct marketing to provide benefits such as advocacy, reputation management, networking, education and research.

Arab DMA is a unified direct marketing community – a large, economically significant cross-section of business and nonprofit segments that spans every industry and category and touches every communications channel and media option.

Arab DMA, " the big tent with room for all" consists of members representing all types of marketing in all vertical industries, such as financial services, pharmaceuticals, healthcare, retail, publishing, travel and hospitality. Arab DMA members represent users and providers of every channel of direct communication including all new digital channels. Many and varied services, specialties, and suppliers make up the entire direct marketing supply chain, from data compilers and list providers, printers and mailers, to analytics services, search specialists, and digital production agencies that tie this all together. The association provides a multitude of networking opportunities, through a rich array of conferences, exhibitions and other events. Direct marketing education programs, reports, different industry-specific researches culled from Association’s extensive market intelligence program.

The association will be dedicated to serve all organizations that use or support direct marketing for the benefit of all with developed advocacy, corporate and social responsibility, education, networking, and research services to serve its members and the great direct marketing community.